In 2011, April officially launched April Soderstrom Jewelry. Her eye for detail work and passion for color and mixing of materials show through in many of her designs. From her bestselling Featherweight Collection of delicate earrings to massive statement pieces brimming with subtle details, her collection is expansive and constantly growing. She’s been named the “Bay State Glitterati” by the Boston Herald, and Boston Common Magazine has dubbed her the “Mix Master” for her ability to combine just the right accessories for each look.
A unique subset of April Soderstrom Jewelry is April’s Custom Bridal and Pageant Collection. In 2010, April, herself a top-five finisher in the Miss Massachusetts USA pageant, decided to start a special collection tailored to designing one-of-a-kind jewelry for pageant contestants. She is now the official jewelry sponsor of Miss Massachusetts USA, Miss California USA, Miss Maine USA, and Miss New Hampshire USA and has had many title holders across the country crowned wearing her couture designs.
April’s jewelry has been featured on many television shows and national magazines. Most recently she’s had jewelry featured in Fitness (cover), The Katie Couric TV Show, InStyle, Seventeen, The Boston Herald, Real Simple, Southern Bride, People StyleWatch, Boston Common, Redbook, and Improper Bostonian, to name a few. Her designs have also been worn by contestants in national beauty pageants, including Miss USA and Miss World; by Keeping up with the Kardashians star Kylie Jenner; and have been featured on multiple seasons of the Bachelorette.