About April Soderstrom2018-10-19T18:04:49+00:00

The Backstory


Awarded “Boston’s Best” Jewelry Designer in 2017 by Improper Bostonian, April Soderstrom is a style force to be reckoned with. She has a flair for creating boho chic everyday pieces in a mix of unexpected combinations of metals and stones that add personality and style to any outfit. The best-selling Featherweight Earrings and Good Vibes Bracelets have been featured in national magazines and are a celebrity fan favorite.  April’s focus is to create staple jewelry pieces that layer effortlessly for a powerful, feminine, everyday style that’s as April would say, “A little classy and a touch badassy.”

A unique subset of the brand is April’s Custom Bridal and Pageant Collection. After being a top-five finisher in the Miss Massachusetts USA pageant April decided to offer her custom design services for anyone looking to have one-of-a-kind jewelry custom made for their special event. Her incredible show stopping pieces have graced the stage at Miss USA, Miss America, Miss World, and Miss Universe to name a few.  April’s custom bridal jewelry is always perfectly tailored to match the brides personal style and she works closely with each bride to create custom looks for the entire bridal party as well.

Most recently, April Soderstrom’s Good Vibes Bracelets and other jewelry have been spotted on Supermodel Gisele Bündchen and Author/Public Speaker Deepak Chopra.  Her collection has been featured on many television shows and national magazines such as E! News, The Today Show, and the Bachelorette.  Her jewelry has been seen in national and local magazines such as: Fitness(cover), InStyle, SeventeenThe Boston Herald, Real Simple, The Knot, Southern Bride, People StyleWatch, Redbook, and Good Housekeeping, to name a few.

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