Blog with April Soderstrom2018-10-19T18:08:39+00:00
2008, 2018

5 Reasons Why Men Can Wear Bracelets Too

August 20th, 2018|

Here’s Why Men Can—and Should—Wear Bracelets  As runway styles and current trends in fashion have all proven, men can certainly wear bracelets too. Men’s bracelets can range in style from casual to elegant and turn

1508, 2018

How to Choose Bridal Earrings for Your Wedding

August 15th, 2018|

Tips for Selecting the Perfect Bridal Earrings  Weddings require a lot of decisions, especially for the bride. Once the wedding dress shopping is complete and you’ve selected your dream dress, it’s time for the icing

3009, 2015

NYC Press Tour

September 30th, 2015|

After 3 nights, 2 days, and 18 meetings with editors and stylists in New York City I took a deep breath, surveyed the damage (two blisters - survival rate high), and tried to soak in as

1108, 2015

NEW! Personalized Charm Necklace

August 11th, 2015|

This necklace gives me a warm fuzzy every time I make a new one.  You know…that soft, smushy feeling that comes whenever you pet a puppy, stop and smell the roses,

1108, 2015

You’re Invited to the Arm Party

August 11th, 2015|

This has been high on the “To Do” list for a while and I’m jazzed to finally have a line of bracelets specifically designed for you to design your own stack and create your

2707, 2015

Miss USA 2015

July 27th, 2015|

It was an a trying year for the Miss USA pageant.  After Donald Trump surrounded the pageant in controversy (surprise surprise...) I was so proud to watch the state titleholders and pageant community come

2407, 2015

Get ready to “Layer Up”

July 24th, 2015|

Most Valuable Accessory We've been working on some super easy to style necklaces that are built in sets and geeked to release the first two styles in the new Layer Up Collection.  The

2301, 2015

Chin Up Princess Or The Crown Slips

January 23rd, 2015|

After pulling an all nighter in college, one of my professors told me the parable about the wood choppers...insert college April eye roll.  This story has stuck with me and actually has become one of the ways I keep myself

2201, 2015

Hall of Fame (Who? Me!?!)

January 22nd, 2015|

Back in October 2014 I was inducted into the Rockford Public Schools Hall of Fame. WHAT!?!??!  Still sounds funny typing that.  Having grown up in Rockford, I couldn't have been more surprised and honored

412, 2014

Miss Massachusetts USA 2015

December 4th, 2014|

It was such a pleasure of working with so many girls vying for the title of Miss Massachusetts USA 2015. Four out of the top five Miss contestants were decked out in my custom pageant bling